Beginners Guide To Creating A Web Page

by csantos79 on 12/22/2009

This creating a webpage tutorial is broken down into a 2 series step-by-step guide. The first series of the guide is an overview of what a well optimize, visitor friendly web page should look like. We will also go over how to build your home page as well what goes into your other web pages. The first half of this guide will show you how to write and effective page title, choose the meta keywords, and write your site description. While the seond half or second series of this guide talks about the web pages body content.

I will first show you how to build your home page, your other sub web pages will have a similar building structure as your home page but with a few more optimization addons than your home page would have. So let’s begin with your home page.

Your Home Page Main Objective

The main objective of your home page is to promote your website and its content. Your home page will focus on one main website niche (a.k.a. your primary keyword).

Remember that your home page is the first page that the search engine spiders and your website visitors see. You must prove to your visitors that your site has the answers to what ever they are looking for, and it’s worth their time. You must over deliver on your product and/or information.

Remember that search engine spiders have to follow the algorithm it was created on. For human visitors, we have emotions, and emotions play a big part in our decision making. If they feel your site is the best, no other site will matter, they’ll just keep coming back.

For the search engines you must show it that your website content is relevant to your page title, keywords and site description. For example; you saw a blog created by Bill Gates, automatically, you assume that because it was written by a software genius, that the information he wrote is the best in the world. If Bill, doesn’t optimize his website, the search engine will not know what his site is all about and not give him a proper ranking, it doesn’t care who Bill is.

Keyword Suggestion Tip: If your home page is about 5 paragraphs long, make sure to place your primary keyword in the opening paragraph, middle paragraph and in the closing paragraph. Don’t keep your paragraph short, make it about 5 to 8 sentences long.

That way it won’t look like your keyword stuffing your page. Make sure to sprinkle your other keywords into the body text. The main key is to make your paragraph sound and look 100% natural.

The overall layout of your homepage as well as your sub pages have 3 sections; a header, body and footer. The header section of your home page holds the page title, keywords, site description and meta tags. The body section of your home page houses your page headline, body text, links, vids and images. The footer section enables you to add links, small site info and also Google Analytics.

The first thing we are going to talk about is what goes into your header. This guide will teach you how to create an eye catching page title; tell you how many keywords to use; how to write your website description, and add other meta tags that are useful for other the search engines.

Now that you have a basic understanding on how to build a home page, lets start building yours. The first section of the home page we are going to create is the Page Title, Keywords and Site Description. The second section of your website consist of your body text, and third section, is your website footer.

How To Write An Eye Catching Page Title

The Page Title is the main headline for any web page. It is the title line you see at the top of the browser window. It is also the link displayed on the search engines results page. It is important that you pay extra attention when you’re creating your page title, because it is the first thing that the search engines and website visitors see.

The Page Title must be clean, clear and catchy. Remember that you’re creating a website for two types of audience; your human visitors and the search engines. Below you’ll find instructions of what goes into the Page Title.

  1. Your primary keyword must be included into the Page Title at least once.
  2. Your Page Title must not be no more than 75-80 characters long.
  3. Make sure your primary keyword is closer to the front of the title as much as possible.
  4. For a cleaner looking title Capitalize The Words Like This

When writing your title, place yourself in the visitors shoes. Ask yourself this question. If you’re the one searching for the information, what would make you click on the link.

As I mentioned earlier, make sure that your page title is very clear and eye catching. You must show them that you have something of value. Peak their interest and they will click on your link.

Choosing The Right Keywords For Your Website

Before you begin choosing keywords, remember that you have to make sure that the keywords you’re selecting are relevant to your primary niche. You would want to select two keywords that are directly related to your main site concept, and three relevant (lateral) keywords. Make sure that your keywords don’t exceed more than a 100 characters long.

Write An Informative Eye-Catching Web Site Description

In the search engine results page, your website description is the second half seen by your human site visitors and the search engine crawlers. Your site description is something like a teaser, yet it also has to be interesting enough to make the website visitor want to investigate your site even further.

Tips to writing your site description:

  1. Make sure that you insert your primary keyword into your website’s description meta tags.
  2. Keep your website description below 200 characters, 145 to 165 characters is best.
  3. Summarize what your website is all about and fit it with in the allotted character limit.
  4. When writing your site description, keep your website visitors Wants, Interest, and Needs (WIN’s) in mind.
  5. Your website description must be relevant to your Page Tile, Keywords and Web page content.

Here’s an example of my website description.

Free Step-by-step guide on how to build an effective homepage that impresses your visitors and the search engines like Google and Yahoo.

As you can see, I made sure that my primary keyword (How To Build A Home Page) is entered, I also kept it within the 200 max character limit, and gave it a little tease as well as peak the interest of the website visitor.

Now let’s proceed to the next series of this guide. Click on the link to proceed. How To Build a Homepage Series 2.

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{ 1 comment }

courtjan95 01/27/2010 at 18:19

I really like this tutorial and I appreciate all that you do to help us new beginners out. I usually bounce from one site to another to get help. I’m just glad that I found your site. I like your writing style, and I feel more comfortable reading your blog post.

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