Home Page SEO

Optimizing your home page is very important beacause it helps build website traffic. If you plan on making money with your site, the seo strategies you will learn will help you get ready for the search engines. It is crucial that you get your optimization off on the right foot. You don’t want to set a bad rep with the search engines the first time out. The reason for this is because if you can’t get the search engines to index your site, the mass of web visitors will never find you.

The Importance of Keyword Density

SEO experts have written hundreds of articles covering keyword density. Everyone wants to know what the exact number of keywords to use per web page. Only the programmers of the search engine spiders can actually tell you the correct formula. SO what SEO experts have done is look at the top ranking websites around the internet and did a study on them. They researched hundreds of websites and came up with a guideline or should I say an average number.

A web page keyword density should be around 2%-6%. So this is how you calculate your keyword density. Take the number of times you used your primary keyword and divide it with the number of words in your post/web content. If the number falls between 2%-6% your in the green, if not try to modify your content to fit the normal density range.

Keyword Prominence

Not only that you must use the correct number of keywords on your website, but you also have to know where to place your keywords, we call this keyword prominence. By placing your keywords in certain places, it will constantly will tell the seacrh engines what is your site’s main concept or theme. For example you have a web page or blog post that has a 500 word article, you carefully calculate the keyword density. Let’s say you used your primary keyword 10 times and have a density of 2%. You should sprinkle your keywords all over the page, but make sure it reads naturally.

You may want to place your primary keyword in the opening paragraph towards the front of the first sentence, one in the closing paragraph, then sprinkle the rest in the middle paragraphs.